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Before i start to make my digipak, I will look into the forms and conventions of digipaks to make sure that I am including the right things. I will also look at other examples of digipaks and the artist who designed those by Santigold.
So what is a digipak?
Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle “teeth”. Many printers use recycled or sustainable material for the board stock.
Digipaks come in the form of four, six or eight panels, which retain more information/cds. Features of a digipak (alike a CD cover) include:
- Album artwork
- Artist’s name
- Track listing
- Lyrics
- Barcode
- Thank you’s
- Copyright information
- Band imagery.
The cover serves three main purposes:
- To advertise and identify the contents of the music product.
- To convey the artistic aspirations of the original artists
- In reproductions of the artwork, to serve as a primary image in the promotional efforts surrounding the product, as an identifiable image associated with it.
Here is an example of a digipak and various album covers:
Looking at the album covers in the gallery above, it is apparent that the artist/producer has chosen an image that will stand out on the shelf, making the logo and image the most prevalent feature. From my research, I have found that a Digipak is essentially a CD package although it is considered to be more environmentally friendly. This means that the features of the digipak promote the music that is holds, and therefore the aesthetic logos and artwork need to target the same audience. Therefore, to be recognisable to the audience I will produce an image that represents the genre of music, using similar visuals which are also associated with the video.
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