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How effective is the combination of your main product and ancillary texts?
I thought it was very important when completing the ancillary texts to keep to the same visual style that we used for the main product, to promote a consistent image for the artist, Santigold. I therefore kept to a similar design which was vivid, colourful and promotes the artist as a talented individual.
Directly linked to the video, I used stills from the video as imagery for the digipak front and back cover, as well as a re-created image of the paint bucket shot in place of the CD section. We also incorporated raw objects and symbols that are used in the video, such as party popper confetti on the front of the digipak and the picture of the paint splattered sink in the same colour scheme. Although the imagery that we produced for our digipak was taken through a very raw creative process without much digital technology, we applied a great amount of editing to the tone of the panels to highlight the rich colours. I am pleased with the effect that this had particularly on the front cover and inside panel, where the gold streamers look particularly vivid. This overall means that the audience would instantly be able to recognise this imagery and combine their depiction of the artist from the two media texts.
I believe that the image of the paint splattered sink used on the inside left panel of the digipak applies the same concept as our music video, where Santigold has created a very normal space into one of her own that is very bright and garish. In this image we wrote ‘Santigold’ in streamers as if she has left her mark, surrounded by splashes of paint in clashing colours, glitter and confetti. What I like about this image is how everything appears to be draining down the sink, whereas Santigold’s name has been left behind. This could represent how our character is one to be remembered saying ‘The rules I break got me a place up on the radar.’ I therefore believe that this image in particular mirrors the concept in the video, combining one single image of our artist for the audience.
Our next ancillary task was to create a magazine advertisement for the digipak, which I believe was successful in giving Santigold an intriguing, individual image that relates to the other media texts. We were greatly influenced by the work of Isabelle Lumpkin for our poster, so the outcome was a collage of a single image, ripped into streaks and repeated in two different hues. I believe that our poster reflects the kooky behaviour from the artist that is shown in the video, although it is a bit hard to read (something I would improve upon if given another opportunity.) I think that the ripped edges of the paper emphasise the artist’s reckless approach. Since the poster uses the same text and also incorporates party popper streamers as seen in the Digipak, I believe this combines the media products together, producing a solid and consistent image for the artist.
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